I research before
I design, I structure
the complex so that it
makes sense.
Hi! I'm Virginia Miner,
Product & Visual Designer
From Madrid and based in Valencia, Spain. I see design as a set of decisions, which is why strategy and research are the base of my work; on top of that I add AI to explore, validate and automate. Open to a team role and to freelance collaborations.
Education4 courses and programs
Tools11 tools
Skills6 skills
How I can help
Product
design
From the idea to the complete flow: research, UX/UI, accessible design systems and applied AI to explore, validate and automate. I research before I design.
Editorial
layout
Well-resolved books: hierarchy, typographic detail and print-ready files. Seven years of editorial craft.
Visual design
& branding
Identity, graphic system and visual direction with judgment and consistency, for brands that want to look the way they think.
Selected work
I've worked with brands, publishers and companies across different sectors
Services
Product design
Ideal for: startups and teams launching, redesigning or auditing a digital product.
- UX research and audit with accessibility (WCAG)
- Flows, information architecture and prototype
- UI and base design system
- AI applied to the design workflow and developer handoff
- Full product project: tailored, in phases
Editorial layout
Ideal for: authors, independent publishers and publishing projects that need a well-resolved book.
- Interior layout with hierarchy and typographic detail
- Cover and back cover design
- Style system for collections and series
- Print-ready and digital files
Visual design & branding
Ideal for: brands and businesses that want an identity and graphic pieces with judgment and consistency.
- Visual identity and graphic system
- Pieces for ecommerce and social media
- Visual direction for campaigns and launches
- Usage guide to keep it consistent
Tell me about your project and I'll send you a ballpark price, no strings attached. Not sure what you need? I'll help you figure out where to start.
What happens when you write to me
- Day 0
You write to me
Tell me what you need and by when. I reply within 48 h.
- Day 1–3
First contact
By phone, video call or email, whichever you prefer. I understand your goal and tell you whether I can help.
- Day 3–5
Proposal
Scope, timeline and price agreed in writing.
- Week 1
We start
50% deposit and a phased kickoff, with clear deliverables.
- End
Delivery and follow-up
Final files, handoff and a follow-up review included.
How I work
Design with intention first
I research the problem before opening Figma: priorities, benchmarking and user needs. Every decision has a clear reason.
Strategy and pixel
I can be deciding what to prioritize at the product level one day and adjusting a component's spacing the next.
Scalable with systems
I design with tokens, variables and handoff documentation from day one, so a dev team can build without depending on me for every question.
Different formats, same eye
I've worked across product, brand and editorial print. Different formats, the same eye for clarity and hierarchy.
Frequently asked questions
What are you looking for right now?
A team role, or freelance projects, in product and visual design with research, accessible design systems and rigorously applied AI. I'm also training in Learning Experience Design (LXD).
What services do you offer as a freelancer?
Three lines of work: product design (research, UX/UI, design systems and applied AI), editorial layout, and visual design and branding.
What is it like to work with me as a freelancer?
We start by talking about your goal and what you need, and I prepare a tailored proposal with price and timeline agreed in writing. Before that I give you a ballpark price, no strings attached. Then we work in phases, with clear deliverables.
Why did you move from graphic design to product?
I was looking for coherence and criteria I could apply and justify, and I found them in UX.
What does your editorial background bring to product?
Visual hierarchy, typographic detail and consistency. Editorial collaborations are occasional.
Do you code?
I design and I code enough to understand developers and collaborate better with them.